Digital Advertising Expected To Climb, While Traditional Media May Be In Trouble

March 24, 2015 3:34 PM

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Digital Advertising Expected To Climb, While Traditional Media May Be In Trouble

Well, the good news is that marketing agencies are expected to spend a total of $540 billion worldwide on advertising in 2015, led by a 15.7 percent growth in digital media.

The bad news, however, is that advertising dollars in television, newspapers and magazines are either on the decline or showing stunted gains, offering further proof that traditional media may be on its way out.

Also read: EU: on track to meet 2020 targets on renewables, emissions

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