Diet Pepsi Dumps Aspartame as Consumer Backlash Hurts Sales

April 24, 2015 3:51 PM

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Diet Pepsi Dumps Aspartame as Consumer Backlash Hurts Sales

PepsiCo Inc. will start selling Diet Pepsi without aspartame later this year, one of the biggest changes to the beverage in decades, after a consumer backlash against the artificial sweetener crushed sales.

The company will replace aspartame with a blend of sucralose and acesulfame potassium in Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi sold in the U.S. beginning in August. Diet Pepsi’s sales volume declined 5.2 percent last year, according to Beverage-Digest. Sales of Coca-Cola’s ...

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