Kendrick Lamar’s To Pimp A Butterfly was reportedly streamed a record 9.6 million times on Spotify within the first 24 hours of the album’s release. One day later, the album was streamed 9.8 million times. While Spotify has come under fire for paying low royalty rates, HopesAndFears.com crunched the numbers, and Kendrick may still win with volume based on their calculations.
“According to Spotify (and calculations by Hopes&Fears), Lamar probably made between $921,600 and $1,290,240 in twenty-four hours,” wrote Mike Sheffield in a piece for Hopes&Fears. “Not quite the heydays of the CD-buying generation but it’s quite impressive for online streaming revenue.”