Did Domino’s Really Run This S&M-Themed Sriracha Pizza Ad?

January 28, 2015 4:53 PM

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Did Domino’s Really Run This S&M-Themed Sriracha Pizza Ad?

“You’re going to suffer and enjoy every moment.” So proclaims a bold new Domino’s ad for Sriracha pizza that surfaced online Tuesday. The ad, which purportedly appeared in print in Israel, features a tongue tied up and ball-gagged. Because nothing says “pizza” like good ol’fashioned S&M.

“It’s real,” company spokesman Tim McIntyre tells PEOPLE. “The ad was created and pitched by an agency to the independent franchise in Israel.”

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