Did the CEO of Big Mac Tell a Whopper to His Shareholders?

August 29, 2014 9:30 PM

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Against this tense backdrop, Sally Kuzemchak of Real Mom Nutrition (the only mom McDonald's allowed to speak at the meeting) addressed Thompson and voiced her concerns about the company's marketing to children. Thompson quickly set out to reassure Kuzemchak. "Relative to our marketing, we have been marketing responsibly," he told her. And then he dropped a bombshell, "We don't put Ronald out in schools."

If Thompson was looking to be the good guy for a change, he couldn't have picked a better thing to say. It is particularly insidious to send a fast food mascot into classrooms at a time when schools have been tasked with instilling healthier eating habits in children. But any type of marketing in sc...

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