Detroit makes some noise at SXSW

March 19, 2015 10:32 AM

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Austin, Texas, is the buzz capital of the nation this week during the 2015 South by Southwest music, film and interactive technology festivals – but plenty of Michigan companies, artists and products are on hand at SXSW, trying to make a splash of their own.

Monday night in Austin, a Michigan crew threw a house party for 125 people, featuring three Detroit music acts, plus Michigan products ranging from Founders and Atwater beers to Faygo pop, Good People popcorn and Detroit City Distillery spirits.

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