Destinations cultivate celebrities to woo their fans

February 12, 2015 6:05 PM

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Destinations cultivate celebrities to woo their fans

Dolly Parton promoting her Tennessee hometown? Of course. Taylor Swift promoting New York? That takes a little explaining, but OK, we get it.

Destinations are carefully cultivating relationships with celebrities whose fans are seen as potential visitors. But the connection between famous people and the places they promote is not always obvious. Celebs have always endorsed products, but it's easier to appear in an ad for a credit card than...

Also read: Dolly Parton heartbroken by wildfires torching her hometown; Dollywood to reopen Friday

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