Demand for Lilly Pulitzer Brings Down Target Website, Apps

April 20, 2015 1:07 AM

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Target Corp.'s website went down Sunday morning, overwhelmed by shoppers clamoring for a piece of a Lilly Pulitzer collection that was selling for a fraction of the price of the Palm Beach label's luxury clothes.

The surge in demand for the 250-item line showed the battered discounter can still summon up some of the "Tar-zhay" glitz that helped the retailer grow into a national chain, but it also underscored that Target still has a way to go before its website is robust enough to fight off rivals like Amazon...

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