Definitive Guide to DIY Film Festival Distribution: 10 Steps

October 3, 2014 7:05 PM

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Definitive Guide to DIY Film Festival Distribution: 10 Steps

I was at a San Francisco Film Society party last night speaking to someone who had just had to do a festival distribution for a friend's short film. "It's hard!" they said, and I found myself commiserating. Putting a film out there through the festival circuit is labyrinthine, and way more work than it really has any right to be. I've done it twice, putting Shabbat Dinner (2012) to 55+ festivals and Lily in the Grinder (2014) through nine so far, and as I was speaking to this new friend I realized that I have a ton of information to convey that will be helpful to people going through this process for the first time.

Before we begin, two notes: first, the best festival plan for you might be to distribute it on YouTube for free. It's hard to argue with this as a way to get your film out there: Shabbat Dinner was seen by about 5,000 people in all 55 film festivals, and then hit 100,000 in just a few months of a Yo...

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