David Duchovny in an Epic Ad for Russian Beer

July 28, 2014 7:53 PM

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"What if I grew up in Russia," wonders the actor before walking us through a two-and-a-half minute reel of Russian and Soviet nostalgia, focusing on some of the biggest achievements of Russian arts and sciences and big pop culture moments. It's like watching a condensed version of the renowned Opening Ceremony for the Sochi Winter Games.

The ad was produced for a Russian audience and many references won't be easily understood by outsiders -- like winter swimming in a prorub' on the Epiphany or the cheesy take on Soviet pop rock dinosaurs Mashina Vremeni. David Duchovny and The X-Files remain immensely popular in the Russian-speaking...

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