David Bowie breaks Vevo record with 51 million video views in 24 hours

January 14, 2016 3:22 PM

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David Bowie’s passing earlier this week caused a spike in demand for his music — and at Vevo, Bowie even broke a record: Bowie’s music videos were watched more than 51 million times on January 11, which is more views than any other artist ever got on Vevo on a single day.

The previous record was held by Adele, whose smash hit “Hello” accumulated 36 million views on its premiere date last October. Bowie’s music saw a 5,198 percent spike in views Monday over the average during the prior week, according to data released by Vevo Thursday.

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