D23's Adam Sanderson sees social media, digital technology as the smart way to grow Disney's official fan club

December 23, 2014 2:09 AM

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When it came to proving his "Disney geek" street cred last January, Adam Sanderson -- Head of D23: The Official Disney Fan Club -- had just the secret weapon in mind. To decorate his new office, Sanderson (who had previously worked as the Senior Vice President of Franchise Management for the Disney / ABC Television Group) brought in one of his most prized childhood possession: a 45 of the theme song from "it's a small world."

"This is actually a souvenir from my family's visit to the 1964 - 1965 New York World's Fair," Adam recalled during an interview for the Huffington Post. "My family lived about a half hour away from Flushing Meadow. So we went to the Fair sometime during its two-year run. I'm not exactly sure which ...

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