The Custom Motorcycle Movement & the Road to Self-Expression

November 13, 2014 7:20 PM

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The growing impulse to customize motorcycles undoubtedly taps into a deep human desire to express personal tastes, individuality and self-expression. From the new breed of everyday guys wrenching it up in their garages to people like acclaimed motorcycle builder, Roland Sands of Roland Sands Design, their custom creations are fueling the next generation of motorcycles -- taking a factory bike and making it your own.

A former National Championship AMA road racer, Sands and his company draw from a high performance background that blends a love of two wheels with the desire to create modern classics. Sands, who's customized all brands of bikes, enthuses, "As a GP rider I had to think function first and I now natur...

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