Yesterday, it looked like Netflix Netflix was on the verge of doing to the movie business what it has done to the TV industry: turning it on its head. Netflix’s partnership with The Weinstein Company on a sequel to Crouching Tiger Hidden Dragon is scheduled to hit Netflix Netflix and Imax Imax theater in 2015, on the same day. That would be a first and a serious blow to the long-standing tradition of big movies opening in theaters first and then hitting home video roughly 90 days later.
But if Netflix wondered why no one thought to do this before, today they’re finding out. The nation’s biggest theater chains, Regal, AMC and Cinemark have shot back announcing they won’t be showing the movie on their Imax screens.
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