Creator of iconic Pillsbury Doughboy dies at 89

April 3, 2015 3:37 PM

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Creator of iconic Pillsbury Doughboy dies at 89

Rudolph R. Perz, the creator of the iconic Pillsbury Doughboy, passed away this Wednesday at age 89, reports Time.

The cuddly, giggling dough figure first appeared in a Pillsbury crescent roll ad in 1965, according to General Mills, which now owns the brand. The doughboy reportedly has 87 percent brand recognition among American consumers making it almost as synonymous with a company as the Golden Arches are to ...

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