Creative Professionals 'Sleeping Their Way to the Top'

January 6, 2015 5:05 AM

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The super star creative professionals who make well-executed designs, possess rare abilities, work hard and seem to be so lucky inspire us all. So, what "secret sauce" might aid the next tier of top designers? They might be well advised to try sleeping their way to the top.

Studies of design intuition at Art Center College of Design, Copenhagen Business School, Cal State University Long Beach and the Industrial Design Society of America suggest that sleep can provide a definite edge for creativity. Although professional 'creatives' required twenty percent less incubati...

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