What Could McDonald's Do to Fix Its Business?

April 24, 2015 2:14 PM

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When it comes to McDonald's, everyone seems to have an opinion about what the company needs to do differently.

After turning in another quarter of sliding sales and profit, McDonald's CEO Steve Easterbrook said the chain will unveil initial details on a plan to turn around its fortunes on May 4. Among the challenges it is facing are intensifying competition and an image for serving junk food that it just can...

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