Consumers demanding healthier ingredients

April 3, 2015 8:01 PM

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WASHINGTON - Consumer demand for healthier and more natural ingredients is prompting a growing number of corporate giants including Hershey Co. and McDonald's Corp. to overhaul iconic products they sell, a trend industry watchers say is just getting started.

The shift toward simpler ingredients has gained momentum the past few years as people become more interested in knowing what's in the food they eat, and don't hesitate to air their concerns on social media. Major retailers such as Wal-Mart, Costco and Whole Foods, cognizant of what consumers want, h...

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