How Conservatives Are Readying Their 'Grassroots Army' For 2016

February 28, 2015 8:25 PM

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How Conservatives Are Readying Their 'Grassroots Army' For 2016

This week's Conservative Political Action Conference, CPAC, brought all the expected on and off the main stage in Washington D.C. — speeches by presidential hopefuls, debates and the annual straw poll. But there was one big addition: hundreds attended the conference's first-ever Activism Boot Camp, which trained attendees in the best practices of do-it-yourself campaigning.

The boot camp, powered by American Majority, a nonprofit conservative organizing group, was split into two tracks: the "Candidate, Campaign Manager & Campaign Operative" track and the "Activist" track. It featured lessons on social media, fundraising, organizing and data and technology.

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