Computers Judge Personality Better Than People Do

January 13, 2015 7:17 PM

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Judging another's personality seems like one of the most uniquely human of skills. Machines can't tell whether someone is kind, or creative, or convivial, right? Well, new research shows that a simple algorithm adding up your Facebook Likes can actually assess your soul better than your soulmate can. It may even beat you at predicting your own behavior. If you're concerned about privacy (or Skynet), your ears should perk up.

For the new paper, researchers collected information on 86,220 participants, including the Facebook profiles of 70,520. Subjects completed a 100-item personality test, on which they rated their openness to experience, conscientiousness (self-discipline), extraversion, agreeableness, and neuroticism....

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