This Company Wants To Put Women Front And Center Of The Wearable Technology Trend

December 2, 2014 10:14 PM

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This Company Wants To Put Women Front And Center Of The Wearable Technology Trend

Fitness trackers like the Nike Fuel Band, Jawbone Up and FitBit have been pegged the "it" gifts of this holiday season. Now a newcomer to the market aims to break out of that crowd by living up to a simple promise: Make wearable tech actually wearable -- for women.

Mira Fitness, the Chicago-area company behind the forthcoming Mira band, knows there's plenty of demand. U.S. consumer awareness of wearable fitness devices -- evolved pedometers which can track everything from calorie consumption to blood pressure -- soared from 30 to 70 percent between November 20...

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