Company's Secret Weapon To Make Videos Go Viral

April 18, 2015 11:30 AM

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Maybe you think you could create a video that would go viral. Just film something silly happening, post it to the Internet, all your friends would share it, and all of a sudden you're the most popular person online. Well, it's not that easy. KPCC's Jacob Margolis takes a look behind the curtains at the people who decide if a video is going to go viral. First, a heads up - there's some crude language here since crudity often defines what takes off online.

JACOB MARGOLIS, BYLINE: To those who think viral fame is easy and painless, meet Jared Frank.

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