What's in a name? About $32,000 apparently, if you want one that's unique. A new Swiss company called Erfolgswelle offers to create a list of globally unique baby names and pare them down with clients until they pick one, the San Francisco Chronicle reports.
"We follow a creation process that takes around 100 hours," company CEO Marc Hauser tells BuzzFeed. For $32,000, copywriters cook up names, historians ensure their uniqueness, translators check they won't offend in any language, and lawyers make sure they aren't trademarked.