This Is the Company Behind the Coolest New Star Wars Character

April 17, 2015 2:00 PM

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This Is the Company Behind the Coolest New Star Wars Character

A little-known startup got a big shout-out at this week’s Star Wars Celebration in Anaheim, Calif., thanks to Walt Disney CEO Bob Iger.

Iger, whose media empire bought Star Wars creator Lucasfilm for $4.05 billion in 2012, kept a low profile at the bi-annual gathering of the space saga’s hard-core fans. But he was sitting right in the front row of the massive convention center auditorium where a star-studded panel took place on Thur...

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