Commercial bond between bands and brands is deepening

December 4, 2014 1:08 PM

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Pop star Katy Perry, whose stage garb has included a bra that shoots whipped cream, is not generally known as the less-is-more type.

Yet last year she picked an understated approach to promote the rollout of her current world tour: a television commercial for Citigroup. The spot depicted a girl excitedly asking her father to buy concert tickets.

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