Comic-Con offers toy designers a chance to go wild

July 23, 2014 12:00 AM

19 0

Comic-Con offers toy designers a chance to go wild

LOS ANGELES – When it comes to designing the highly coveted collectible toys for sale at Comic-Con, the annual celebration of pop culture lifting off Thursday in San Diego, the sky's the limit for the designers at Mattel. Fittingly, the building where Mattel's dreamers conceive of their limited-edition playthings is just down the street from the Los Angeles International Airport.

Inside the colorful design center — a Hot Wheels-themed shuttle bus transports employees from Mattel's parking garage — the designers have spent the past year working on 10 toys created especially for the Comic-Con crowd, including a replica of the Batmobile from the game "Batman: Arkham Knight" and...

Read more

To category page

Loading...