When It Comes To Picking Art, Men & Women Just Don't See Eye To Eye

October 13, 2014 6:39 PM

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For the study, 518 men and women were asked to judge two unfamiliar paintings and to read a fictitious biography of the artist who painted them. Some of the study participants read a biography that characterized the artist as "authentic" or experienced, while other participants read one that characterized the artist as "ordinary" or a beginner. The men and women didn't know the biographies were fictitious.

The men and women then were asked whether they liked the artist and the artwork and whether they were interested in purchasing the artwork.

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