How Comcast Wants to Change TV Advertising

December 2, 2013 8:11 AM

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Comcast is pushing new technology it says could change the way you watch TV and the way advertisers buy time on it.

Right now, ad buyers pay for C+3 ratings – those that measure the number of people who watch their ads in the three days after a TV show airs. For a show like NBC’s “The Blacklist,” which airs Monday nights at 10, that means they pay for people who watch live, plus On Demand or on DVR until Thursday...

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