How Comcast Wants to Change TV Advertising

December 2, 2013 8:11 AM

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How Comcast Wants to Change TV Advertising

Comcast is pushing new technology it says could change the way you watch TV and the way advertisers buy time on it.

Right now, ad buyers pay for C+3 ratings – those that measure the number of people who watch their ads in the three days after a TV show airs. For a show like NBC’s “The Blacklist,” which airs Monday nights at 10, that means they pay for people who watch live, plus On Demand or on DVR until Thursday...

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