Colorado Begins $5.7 Million Campaign for Marijuana Awareness

January 6, 2015 3:56 AM

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The state of Colorado is spending $5.7 million to educate its citizens about the responsible use of marijuana in a major public campaign beginning this month.

The “Good to Know” initiative will utilize radio broadcasts, newspapers and the Internet, USA Today reports. The campaign apparently has a folksy and relatable tone to it, with one of the radio spots featuring a rhyming cowboy and banjo music. Colorado’s chief medical officer Dr. Larry Wolk says its...

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