The inaugural College Football Playoff had a "Super Bowl-like" atmosphere, and that was no accident, Sports Business Daily reports.
ESPN paid $7.3 billion for the broadcast rights to the four-team tournament (won by the Ohio State Buckeyes, have we mentioned?), and parent Walt Disney Co. (NYSE:DIS) pulled out all the stops, bringing in shows and stars from its various programs on ESPN and sister network ABC. "Just look around. E...
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