Coke gets soccer, Pepsi gets basketball in new sponsorships

April 14, 2015 6:13 AM

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Coke gets soccer, Pepsi gets basketball in new sponsorships

Coca-Cola and Pepsi made dueling announcements of new major league sports sponsorships Monday as the two powerhouses continued their long-running battle for beverage supremacy.

Atlanta-based Coke unveiled Monday a reportedly four-year deal to be the official sponsor of Major League Soccer. The sponsorship, which had been held by Pepsi until the end of last year, is on top of the global deal Coca-Cola has had with FIFA’s World Cup since 1974.

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