CMO Today: Jessica Alba’s Honest Co. In Sale Talks With Unilever

September 16, 2016 12:27 PM

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MAKE AN HONEST BUCK: Consumer goods giant Unilever is in talks to acquire Honest Co., the retailer co-founded by actress Jessica Alba, in a deal valued at more than $1 billion, The Wall Street Journal reports. That’s a big figure, sure, but it’s significantly less than the $1.7 billion valuation Hon...

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