CinemaCon to studios: Bring on your big guns

April 17, 2015 12:02 PM

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CinemaCon, the four-day convention sponsored by the National Association of Theatre Owners that kicks off Monday in Las Vegas, allows exhibitors to see firsthand what studios are bringing to the table this summer.

"The studios are going to show off their product Magic Mike-style," says Exhibitor Relations analyst Jeff Bock. "The biggest film time of the year is right around the corner. If these films excite the exhibitors, they're going to pass that enthusiasm onto the fan base. That's what this is all about....

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