Movie fans are oblivious that their movie-watching loyalties are the focus of an epic battle being played out in Hollywood. Many movie distributors are determined to carve out a video-on-demand (VOD) run for movies at or about the same time as theatrical premiere. This pits the $11 billion domestic box office business at cinemas against the $12 billion domestic VOD segment on TV.
Film distributor The Weinstein Co. just announced that the sequel to Chinese-language blockbuster Crouching Tiger, Hidden Dragon will play simultaneously on Imax theater screens and TV's Netflix when the movie premieres in August 2015. While this announcement made a splash, the concept is not new.