Cinderella extends movie tie-in possibilities

March 10, 2015 9:51 PM

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Cinderella extends movie tie-in possibilities

While movie tie-ins often include toys, Halloween costumes and video games, "Cinderella" appears to be a rare movie that extends its merchandising across a wide range of fashion categories.

Fashion brands got into movie tie-ins earlier in the decade in the beauty category with a slew of make-up, hair gel and nail polish deals tied to movies such as "The Hunger Games," "Twilight," "The Amazing Spider-Man" and "Eat Pray Love," according to a 2012 article on the trend in the NY Times. In ...

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