Cigarette Marketing Effective At Increasing Desire for Traditional Cigarettes

March 14, 2015 3:48 PM

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The rise in e-cigarettes lately has also affected a rise in concern about their link to traditional cigarettes. In fact, many detractors argue that one will eventually lead to the other.

So there have been many studies looking into the link between e-cigarette use and potential for use of traditional cigarettes; but one particular study has looked into not only how use is connected but how effective advertising has been.

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