Is This The Cigarette Of The Future, And Will The FDA Let You Buy It?

May 29, 2014 6:40 PM

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Is This The Cigarette Of The Future, And Will The FDA Let You Buy It?

Philip Morris International Philip Morris International has spent $650 million in the past three years — and is ramping up spending by $100 million a year — to launch a volley of next-generation cigarettes at a market that has thus far mostly taken a pass on e-cigarettes.

The objective is to produce something that looks like a cigarette, tastes like a cigarette and satisfies smokers’ craving for nicotine and oral stimulation without all the side effects of burning tobacco. PMI plans to launch the first such device, which it now calls Platform One, later this year or ...

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