Cigarette Ads May Increase Tobacco Cravings

March 16, 2015 7:08 AM

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According to a new study recently published in the journal Health Communication, there could be significant consequences to watching e-cigarette ads. Specifically, viewing vaping commercials can increase the urge to smoke conventional cigarettes.

A group of researchers from the Annenberg School for Communication at the University of Pennsylvania in Philadelphia, Pennsylvania learned that viewing ads that display vaping can actually increase cravings for tobacco in both former and current smokers. The investigative team analyzed the desire to...

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