Cig Ads May Also Influence Current, Former Tobacco Smokers

March 13, 2015 2:23 PM

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Cig Ads May Also Influence Current, Former Tobacco Smokers

New research indicates that television advertisements for electronic cigarettes (e-cigarettes) could increase the urge for both current and former smokers to smoke tobacco cigarettes. The findings appear in the journal Health Communication.

Erin K. Maloney, PhD, and Joseph N. Cappella, PhD, from the University of Pennsylvania's Annenberg School for Communication in Philadelphia, PA, recruited 301 daily smokers, 272 intermittent smokers, and 311 former smokers for the study. The participants were randomly assigned to view three e-cigare...

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