Christopher Sinclair Named as Mattel’s Permanent CEO

April 4, 2015 9:51 PM

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Struggling toymaker Mattel, which experienced a huge drop-off in sales in the 2014 holiday shopping season, has just announced an organizational shakeup that included the naming of erstwhile chairman Christopher Sinclair as the company’s permanent CEO.

Sinclair, 64, had served as interim CEO since January, following the resignation of Bryan Stockton amid a tepid fourth quarter. During that quarter, Barbie sales were down 12 percent year-over-year, Fisher-Price sales down 11 percent, and American Girl sales down 4 percent. Sinclair had also serve...

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