Chris Martin, Rihanna back new Jay Z streaming music service

March 30, 2015 11:45 PM

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(Reuters) - Some of the world's biggest names in music including Beyonce, Cold Play's Chris Martin and Rihanna are backing Jay Z's new global streaming music service Tidal, which launched on Monday, and is billing itself as the first of its kind owned by artists.

Co-owners Kanye West, Daft Punk, Alicia Keys, Madonna and other musicians were in New York on Monday to sign a declaration of a "whole new era."

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