Choosing Between Carrots and Cake Is a Snap Decision, Researchers Say

January 6, 2015 9:38 PM

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Choosing Between Carrots and Cake Is a Snap Decision, Researchers Say

Whether you stick to your diet or give into temptation comes down to just milliseconds, a new study suggests.

Researchers from Caltech tested this theory by asking 28 volunteers to rate the health virtues of more than 150 foods after fasting for four hours. The subjects were then shown random pairings of foods on a computer screen, one healthier than the other, then invited to choose between two.

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