Chipotle's New Packaging Might Be The Most Interesting Thing You Read Today

May 15, 2014 2:09 PM

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Chipotle's New Packaging Might Be The Most Interesting Thing You Read Today

The next time you eat a burrito, it might come wrapped up in a poem or a little philosophy from a Harvard professor. Starting today, Chipotle will be rolling out a new line of oddly literary packaging--bags and cups printed with new writing both from authors you might find in the New Yorker as well as comedians like Sarah Silverman.

The project was the brainchild of author Jonathan Safran Foer, who happened to eat lunch in a Chipotle restaurant one day by himself, and started wishing he had something to read. He knew people at the company--who'd reached out after Foer wrote Eating Animals, a book about factory farming--and deci...

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