Chipotle's greatest strength now its greatest weakness too

December 8, 2015 2:33 PM

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After years of winning customers and investors with its promise of healthy fast-food and premium burritos, the chain and its business model have been upended by a far-reaching E. coli outbreak. Sales have plummeted. So has its stock price.

The E. coli outbreak linked to Chipotle Mexican Grill has sickened at least 52 people in nine states. And pinpointing the source of the contamination hasn't been easy. Unlike the big burger-and-fries chains that deal with a handful of beef and potato suppliers and distributors, Chipotle depends on a...

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