Chipotle to print original text by Jonathan Safran Foer, Malcolm Gladwell on its cups and bags

May 15, 2014 6:38 PM

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On Thursday, Vanity Fair revealed that the fast-food chain will soon be printing original text by authors including Jonathan Safran Foer, Malcolm Gladwell and Toni Morrison on its disposable cups and bags.

The idea came from Foer himself who, finding himself in a Chipotle one day with nothing to read — “I really just wanted to die with frustration,” the On Eating Animals scribe told Vanity Fair — the author had the idea to suggest that the company print “interesting text” on its cups and bags.

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