Chipotle 'Better Burger' trademark filing hints at new chain launch

March 30, 2016 8:58 PM

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Chipotle 'Better Burger' trademark filing hints at new chain launch

Chipotle Mexican Grill Inc has sought a trademark for the name "Better Burger", suggesting that the burrito chain is looking to open a new restaurant format for hamburgers.

Chipotle, which also owns ShopHouse Southeast Asian Kitchen fast-casual restaurants and Pizzeria Locale pizza chain, filed the application with the U.S. Patent and Trademark Office on March 11.

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