Chinese innovation: Alibaba just fused Oscars, HSN, New Year's Eve and Cyber Monday

November 11, 2015 3:07 PM

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In the annals of television history, China’s “Tmall Double-11 Night Carnival” might go down as the watershed moment when 21st century retailing geniuses first truly fused online shopping and entertainment into one awe-inspiring juggernaut of consumerism.

More cynical types may see the star-studded three-hour live broadcast, created by e-commerce behemoth Alibaba and featuring celebrities including 007 actor Daniel Craig, “House of Cards” star Kevin Spacey and singer Adam Lambert, as the beginning of the end of civilization as we know it.

Also read: Can Retailers Keep Pace With Shoppers?

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