Most U.S. consumers haven't heard of LeEco, but the Chinese technology company is setting out to become a household name with a line-up of smartphones and flat-screen TVs undercutting the prices of Apple, Google, Samsung and other industry stalwarts.
LeEco heralded its entrance into the U.S. market during a Wednesday showcase featuring a sleek smartphone called the LePro 3 that will sell for $400 and an Internet-connected TV with a 7-foot screen priced at $5,000.
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