China cracks down on celebrity hype and fake click-through rates

November 10, 2018 2:04 AM

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SHANGHAI (Reuters) - Chinese broadcasters and online entertainment sites should avoid celebrity hype and crack down on fake audience and click-through rates, state media quoted the National Radio and Television Administration as saying.

The edict comes after Beijing ordered A-list movie star Fan Bingbing to pay about 884 million yuan ($129 million) in taxes and fines, spurring widespread discussion on the moral health of China’s film industry.

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