China considers ban on infant formula ads

April 20, 2015 7:58 AM

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China considers ban on infant formula ads

SHANGHAI (Reuters) - China is considering a ban on advertisements for infant milk formula in a bid to tackle low levels of breast feeding, the official Xinhua news agency said on Monday, a potential headache for firms targeting the country's near $18 billion market.

The draft would ban adverts in mass media or public places for dairy products, drinks and other foods that "claim to partly or completely substitute mother's milk", Xinhua said.

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